Reining in scope and priorities is important when building a brand new product. The ideas and opportunities are endless, but time and resources are not. A few questions specific to design:
1) Is the first focus a clickable prototype or development-ready design?
2) How much product iteration do you anticipate?
3) Where are you in the research process?
4) Where are you in the branding process?
5) Are you working toward a big or phased launch?
Some clients come to us with clearly defined documentation, with a clear vision. Others come hoping to discover product insights through testing and iteration. Both are valid paths, and there is a lot of overlap.
There are inherent constraints with any digital product, and ensuring that those are clearly understood when beginning will decrease overall costs. These limits could be access to data, customizability of required third party tools, user sophistication, etc. Identifying these early on will allow the product to be designed and coded efficiently.
1) Branding assets
2) User and product research
3) Any previous products or prototypes, if applicable
4) Examples of other products you like
5) List of desired features and views, categorized by importance
Reining in scope and priorities is important when building a brand new product. The ideas and opportunities are endless, but time and resources are not. A few questions specific to design:
1) Is the first focus a clickable prototype or development-ready design?
2) How much product iteration do you anticipate?
3) Where are you in the research process?
4) Where are you in the branding process?
5) Are you working toward a big or phased launch?
Some clients come to us with clearly defined documentation, with a clear vision. Others come hoping to discover product insights through testing and iteration. Both are valid paths, and there is a lot of overlap.