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Small team, focused skills

Our story

Creating our own dream jobs

We started HQ to create the company we would want to work for. Where people care deeply about what they make and who they make it with. We want to build epic products. Craftsmanship, integrity, and curiosity have guided us from day one, and still do.

HQ team photo
A collage of HQ through the years

Written by Zarin

How did HQ get started?

Matt and I started working together while living in our parents’ basements. The card table on the back porch was our office, and team lunches featured hot dogs roasted at the firepit.

As students at Weber State University, we didn’t have plans to start an agency. We just wanted to make cool tech products. I was building websites as a freelancer (in those days, we designed in Photoshop and wrote code in Notepad++). Matt created social media ads for companies before social media marketing was a thing.

Eventually, we decided to build a product together: a wedding website creator called “Beside You Forever.” We weren’t necessarily passionate about the wedding industry, but we were very excited to build a real tool. In many ways, it was our lived education about the world of tech and entrepreneurship. We loved the process.

Between our products and busy client work, we thought, “Why not join forces and focus on building one really good company?” It gave us an engine for building whatever we wanted, whether our own ideas or client projects. HQ was born.

We’re often asked what HQ stands for. The original thought was that our company was a “headquarters” for our various endeavors. Also, it’s short.

14 yrs

In business

250+

Launched projects

25

Team members

5 yrs

Avg. team tenure

HQ team at paintball

Who leads HQ?

Matt Sutherland

Matt Sutherland

CEO & Co-Founder

Matt co-founded HQ in 2012 and runs it today. He came up through the engineering side, and has led the teams behind products for GE, Disney, Facebook, Zillow, and Vivint.

Zarin Ficklin

Zarin Ficklin

Design Director & Co-Founder

Paxton Bigler

Paxton Bigler

Development Director

Paxton runs the development team and still writes code, taking the developer or project manager seat on the work he's closest to. He picks the tools to fit each project instead of building everything the same way.

HQ culture

What does HQ care about?

Work hard and be nice to people.

Design and development are people jobs. We want to work with people who are good to be around (this should be a given, but it’s important).

Focus on user experience. In a world where AI and other efficiencies are making it easier than ever to build digital products, great UX is what makes things stand out.

Care about what you do. Most things in life are mediocre. It’s really hard to make something truly great, and that’s what we chase.

Who we want to be

Make cool stuff people will use. There’s nothing like overhearing a stranger rave about a product you worked on.

Work with interesting people on interesting projects. Some industries are inherently more exciting than others, but regardless, we always get fired up about each project.

Create the kind of workplace we’d always dreamed of. Building a company is satisfying, but even more fulfilling is building a company that improves the lives of our team.

Working together

Built by collaboration

We are greedy to find talented, driven, intelligent individuals, and when we get them in the door, we do all that we can to keep them. All of us have grown stronger and more capable over the years as we have worked together and learned from each other. With the group we have assembled, we have a collective confidence that we can rise to any opportunity presented by new or existing clients. A normal week might find some working from home, others working from the office, but always constant collaboration, support, and shared drive to make HQ a positive experience for each other and for our clients.

HQ team members in Utah and Mexico

Our work

RISExp

RISExp

DevelopmentUX DesignProduct Strategy
Messenger & My Designer Lab

Messenger & My Designer Lab

DevelopmentUX Design
Revere Health

Revere Health

WebsiteUX Design
Show&Tell

Show&Tell

DevelopmentUX Design
Nomi Health

Nomi Health

DevelopmentUX Design

Let's build together

Whether you're looking to design, build, update, or refresh an existing app or website, we can help. Even if we're not a good fit, we will help point you to somebody who might be.

Contact us