The problem
Degreed is one of the largest workforce learning platforms in the world. One in three Fortune 50 companies use it daily, and with 10 million activated learners across 160+ countries, the product had reached enterprise scale. The blog hadn’t kept up.
The content was good. Degreed had real expertise and a clear point of view on skills-first learning. But the blog design was outdated, didn’t reflect the recent brand refresh, and wasn’t doing the work it needed to do: establish Degreed as the definitive source on the future of workforce development.
Blog design and build
HQ fully redesigned and rebuilt Degreed’s blog from the ground up, integrating into their existing codebase and content stack. The new design had to do three things well: surface their best content, capture qualified leads, and convert readers into demo requests.
We researched how the best SaaS blogs handle these competing goals, Slack, Dropbox, Wistia, and others at Degreed’s tier. The result is a design that feels editorially rich without sacrificing commercial intent. Success stories, resource libraries, and CTAs are integrated into the reading experience rather than bolted on after the fact.
Positioning as a thought leader
Degreed had completed a full rebrand just before this project. The blog needed to pull that identity through in a way that felt native, not like the visual system was pasted over an old template. We built the article layout and hub page to reflect the new brand fully: the typography, color system, and component style all match what was happening across the product and marketing site.
The platform indexes millions of learning resources and connects to 800+ HR and talent integrations. The blog content reflects that scale. Our job was to give that content the presentation it deserved.
We still run it
Building the blog was the start. HQ has hosted and maintained it since, which is why Degreed’s own security team comes to us when they want something changed. In 2024 that was a request for a header that stops browsers guessing at file types, the sort of small hardening a platform at their scale gets audited on.
In 2023 they asked us to price hosting their entire marketing site. The requirements are a good measure of what that property carries. It has to hold 500 page loads a minute at peak and 99.9% uptime, with single sign on for anyone publishing. It also needs one testing environment feeding three separate production environments, one per region they serve. Their homepage is also where customers log in to the product, so downtime there is downtime everywhere.
