The short version
For Seis, a mobile banking platform built for Spanish speakers, HQ created the brand identity, then designed and developed the iOS and Android app and the marketing website that went with it, across more than 1,900 hours over a multi-year partnership. The Seis app let customers manage debit and credit cards and send instant transfers with no fees. The app also included a credit-building program and savings vaults for specific goals. Customers signed up with a phone number and a code sent by text, so opening an account never required an email address. Seis reached $10 million in annual recurring revenue within 16 months of launch. The app grew to more than 500,000 customers spending more than $500 million a year on their cards, and it held a 4.9 rating across more than 97,000 App Store reviews. Seis closed in early 2026.
1) The brand
Seis was built around a clear mission: helping individuals and families pursue their version of the American dream. Their brand embodies financial access, trust, and community support, offering inclusive solutions designed to help their customers thrive. To bring that vision to life, we partnered with the Seis team in a hands-on brand workshop where we explored colors, type, and visual directions aligned to their three core pillars:
- Access, “Don’t make me think.” Everything should feel tighter, faster, easier. Seis creates access by designing financial tools in ways customers can’t get anywhere else.
- Guidance, “Seis has entered the group chat.” The brand centers on human connection, mirroring how customers rely on friends, family, and community for support. Seis builds trust through warm, conversational interactions and 1:1 guidance.
- Legit, real-deal credibility. Seis is a destination, not a stepping-stone, and the brand reflects that through confident design, voice, and product positioning.
With those pillars in mind, we developed a fresh, modern color palette anchored in Seis’s signature blue and white, accented with mint, green, yellow, and pink for moments of contrast and personality. We paired it with Poppins, a rounded, friendly typeface that delivers warmth and inclusivity while remaining highly legible across devices and languages.
The Seis brand embodies financial access, trust, and community support
The visual identity brings Seis’s core pillars to life across color, type, and design, offering inclusive solutions designed to help their customers thrive.
Once the brand direction was established, we created a complete visual system, defining primary and secondary logos, designing debit and credit card treatments, and translating the new identity into a cohesive marketing website that fully captures the heart of the Seis brand.
2) The app
The Seis mobile app brings the brand’s mission into everyday life with a fast, intuitive banking experience on both iOS and Android. With 97,000+ reviews and a 4.9-star rating, it became a trusted financial tool for the Seis community. The app allows customers to easily manage their money and cards, bringing essential banking features together in one interface. Key capabilities include:
- Credit and debit management with clear visibility into balances and transactions
- Cash advance options for short-term flexibility
- A cash deposit map to quickly locate nearby deposit partners
- A credit-building program designed to help users strengthen their financial profile
- Instant, no-fee transfers to friends and family within the app
- Easy direct deposit setup for faster access to paychecks
- Vaults, simple savings buckets for specific goals
The result is a clear, approachable banking app designed to give customers more access, more guidance, and more control over their financial lives.
3) The physical collateral
Physical merchandise isn’t our usual focus, but we’re always happy to jump in when the project calls for it. For Seis, we designed everything from shirts, jerseys, socks, and hats to posters, booth displays, and specialty stickers, mostly for special events or internal teams.
These projects let us extend our creative approach, creating fun, memorable pieces that complement the broader brand experience we’ve built together. Even outside our usual run of work, it’s another way we help Seis bring their brand to life.
Big ideas across every touchpoint, digital and physical.
Whether it’s branding, app development, or merch, our long-standing partnership with Seis showed how a collaborative approach brings brands to life at every stage of growth.
4) How did customers sign up without an email address?
Seis authenticated by phone number. Someone opened an account by entering their number and receiving a code by text, then set a password afterwards. For a customer who may not have an email address they check, or any at all, that removed the first thing that usually stops a signup.
Sessions were built around the same reality. A short-lived token carried the session, and the app held onto the customer instead of sending them back through the text message flow every time they opened it.
5) Two languages, and a bank’s approval
The site ran in Spanish with English alongside it, each with its own product pages rather than a translation layer bolted on top.
Because Seis was a financial product, page changes did not simply go live. Copy moved from draft into a staging link the team sent to their bank partners for review, and it published once that came back approved. We built the workflow to match how they already had to work.
