The problem
Nomi Health operates on a direct-care model: no insurance middlemen, no surprise bills, transparent pricing. With $110M raised in their Series A and 200+ sites across 12+ states, they were scaling fast. What they needed was a patient-facing app that matched the clarity of their care model.
The existing patient experience was fragmented. Bills came from one place, providers from another, and intake paperwork was still paper. For a company serving 30,000+ Americans per day, that friction added up.
What we built
HQ worked with Nomi on product strategy, UX, and development to bring the full patient experience into a single mobile-first app. The four core pieces: bill payment, provider search, video intake, and health history.
Bill payment was the highest-friction piece of the old experience. We rebuilt it so patients can see exactly what they owe, pay individual bills or a date range at once, and track payment history without calling anyone.
Video intake was a new capability we introduced to cut down on in-office paperwork. Patients record a short video introduction before their visit, which gives providers context before the appointment starts and reduces time spent on administrative questions.
Provider search pulls from Nomi’s network of direct-care sites and surfaces the closest locations with availability, so patients can find care without leaving the app.
Design system
Because Nomi operates at scale and the app needed to grow with the company, we built a comprehensive UI kit alongside the product itself. Consistent components, tokens, and patterns meant the internal team could extend the app without recreating decisions that had already been made.
