What we do
Website services
We design and build custom sites on Next.js with AI woven into the foundation from the start. Your brand and design system are built into the structure, so every future page and update stays consistent in look and voice.
We build every site with SEO structure from day one, then use AI to continuously analyze performance and surface what to improve. Rankings keep getting better after launch.
Search is changing. ChatGPT and Google AI Overviews are now answering questions your customers used to Google. We structure your content so it gets cited and surfaced in AI-generated answers.
We treat your site as a living product. Because it's built on a consistent, AI-powered structure, updates and improvements can be turned around quickly with no loss of consistency in design or voice.
We move existing sites to an AI-powered foundation without losing content, SEO value, or performance. The result is a site that's easier to manage and faster to improve going forward.
Fast sites rank better and convert better. We build for performance and monitor Core Web Vitals after launch so speed doesn't erode as the site grows.
For your team
Your team owns it
Most agency-built sites become a dependency. Need to change a headline? Call the agency. Need to add a page? Wait for a sprint. We build on a repeatable, AI-powered structure so that when you need something changed, whether it's a new page, updated copy, or a new section, we can execute it quickly and it looks like it always belonged there. The agency relationship stays optional.
For search
Built for how search works now
SEO today is more than keywords and backlinks. AI-powered search engines are pulling answers directly from websites. The sites that get cited are the ones structured to be readable by machines as well as humans. We build for both traditional search and the new generation of AI-driven results.
“The way you've handled this is such a testament to why HQ is so damn good.”
Elizabeth Waite
CMO, Collegewise
“This team is insanely reliable.”
Randall Bennett
“These are my favorite vendors.”
Hayden Hill
CMO, Christensen Institute
“As a way to get to a phenomenal product, hiring this team is the best way to go. Overall we're 1000% pleased.”
Austen Allred
CEO, GauntletAI
“There's no doubt in my mind that we picked the right partner in HQ to help us with this.”
Shobin Uralil
CMO, Lively
“If I'm not your happiest customer, I'm willing to fight whoever thinks they are for that title.”
Jeff Allen
CEO, BlueCar
“We feel like HQ has been our secret weapon.”
Jeron Paul
CEO, Spiff (acq. by Salesforce)
We obsess about client experience
Many of our clients come to us because they had a bad experience with a previous agency or hire. We care about exceptional user experience in the products we build, but also in the long-term partnership and process of building them.
Read about our process
At HQ, we've structured our company and client relationships to eliminate barriers between you and the individuals responsible for the actual work. This approach results in reduced information loss, faster feedback loops, and the innovative insights that arise when a diverse group collaborates on a single product.
We're working on your product, so you set the priorities and can follow progress closely. We'll keep you updated on the progress of each task, work with you to refine product requirements, and help translate your vision into concrete work.
We want you to be confident that the resources you invest in us are used effectively and efficiently. To achieve this, we provide regular updates on the budget and invoice frequently. Additionally, with each invoice, we include a report detailing each time entry logged by each individual working on your project. This ensures transparency and accountability.
We balance face-to-face and async communication to fit each project's needs. The more we collaborate, the better the results, and we make a point to communicate early and often. Expect proactive updates, quick responses, and transparent dialogue throughout the process.
Hiring fast for big pushes or keeping teams busy during slower seasons can be a challenge. With our flexible team, you can ramp up momentum or scale back as needed. We adapt to your business rhythms so you never pay for idle time or scramble for extra hands.
Our work requires continuous learning and cross-disciplinary collaboration. Every project benefits from the collective expertise of our designers and developers, not just the individuals assigned to it. Behind every deliverable is an entire team sharing insights, tools, and best practices.
Frequently asked questions
It means the site is built on a consistent, AI-powered structure, where the components and content patterns hold together as the site grows. When improvements are needed, we can move quickly and every change stays true to the original design and voice.
GEO stands for Generative Engine Optimization, getting your site to appear in AI-generated answers on platforms like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO gets you to the top of a results page. GEO gets you cited in the answer itself. Both matter, and we handle both.
Our default is custom builds on Next.js, which is where we get the most control over performance and the AI layer. For teams that have a specific reason to use Webflow, Shopify, or WordPress, we can build on those platforms too. We'll recommend the right fit based on your needs.
Absolutely. We often add AI-powered SEO improvements and GEO optimization to existing sites without starting from scratch. We'll assess what's worth keeping and what's worth changing.
We set up the structure at build time, then use AI tooling to continuously monitor rankings and surface the content gaps worth fixing.
Most website projects take between several weeks and a few months depending on what you're building. Many continue as long-term partnerships after launch. We provide a clear schedule upfront. For urgent timelines, we can phase delivery so something is live sooner.
Yes. We design and build end to end, which means there's no translation loss between what was designed and what went live. For teams with in-house design, we can slot in on the development side.
Why AI belongs in your website, as well as our workflow
Most agencies treat AI as an internal tool. It helps them move faster, write briefs, generate assets. The client never sees it. What we've built is different. AI is woven into how we build and maintain the site, so updates are faster and every change stays consistent with the original design and voice.
We proved it on our own site first. Our marketing site is built on an AI-native structure, with repeatable components and content patterns inside a design system that holds together as the site grows. When something needs to change, we can move in hours rather than days. The result is a site that improves steadily over time rather than sitting untouched between major redesigns.
Search is the other thing changing fast. Google, ChatGPT, Perplexity, and Bing Copilot are all moving toward AI-generated answers. The sites that get cited are the ones structured for it. We call it GEO, or Generative Engine Optimization. It sits alongside traditional SEO. Businesses that ignore it now will spend the next two years catching up.
We handle the full build: design, development, SEO, GEO, and the AI layer that makes the site easy to own after launch. Our default is custom development on Next.js, where we get full control over performance and how AI is integrated. For teams with a specific reason to use Webflow, Shopify, or WordPress, we can build on those platforms too. The goal either way is a site that stays consistent and improves quickly over time, without needing an agency every time something changes.
HQ designs and builds marketing websites, usually as custom Next.js sites. HQ also builds on Webflow and Shopify, or on any platform a team already runs. HQ also handles site migrations that preserve content and SEO value. SEO is built in from the start. Accessibility work follows WCAG and ADA guidelines, and HQ maintains sites after launch.
For Revere Health, one of Utah's leading physician-owned healthcare networks, HQ redesigned the full website. A September 2026 Semrush audit of its 2,861 pages measured an average of 0.17 seconds to serve a page's HTML. For WGU Labs, HQ redesigned the site and taught the marketing team Webflow, so the team publishes its own research briefs and white papers.
Most website projects take between several weeks and a few months, and many continue as long-term partnerships after launch.
Let's build together
Whether you're starting from scratch or looking to upgrade an existing site, we can help. Even if we're not the right fit, we'll point you somewhere that is.
Contact us