EdTech built to actually move the needle for learnersthe needle for learners

Yes. Degreed is one of the largest workforce learning platforms in the world, valued at $1.4B with 10M activated learners across 160+ countries. One in three Fortune 50 companies use it daily. We redesigned and rebuilt Degreed's blog from the ground up, working inside their existing codebase and content stack. The platform itself indexes millions of learning resources and connects to 800+ HR and talent integrations, and the blog is where Degreed makes its case on skills-first learning to HR and L&D buyers. It had to surface their strongest content and turn readers into demo requests without reading like a sales page. Before designing anything, we studied how Slack, Dropbox, Wistia and other SaaS companies at Degreed's tier run their blogs. Degreed had also just finished a full rebrand, so we carried the new typography and component style through every template. We've hosted and maintained the blog since. In 2024 their security team asked us to add a header that stops browsers guessing at file types, the kind of small hardening a platform at their scale gets audited on.

Yes. The learner who opens the platform most days and the enterprise admin who pulls reporting before a renewal are looking at the same data with very different questions. The learner wants to know what to do next. The admin wants proof the spend worked. The hard part is making both experiences feel native without shortchanging either one. A strong learner experience with weak reporting makes it hard for the buyer to renew. A clean admin dashboard sitting on a poor learner experience means the platform never gets used enough to produce the data the buyer needs. So we treat them as two products over one set of data. Each is designed around the person who opens it, and we plan the reporting while we design the learner flows, since those flows generate the data in the first place.

Yes. We built the WGU Labs website for the innovation arm of Western Governors University, one of the largest universities in the United States. WGU is fully online and built for working adults, with 200,000+ current students and 445,000+ graduates. WGU Labs has backed 28 EdTech portfolio companies and supported more than 180,000 students through the College Innovation Network. The organization works as a funder, researcher, accelerator, and advocate at once, and the site had to explain all of that to founders and university partners as well as students. Higher ed websites often try to serve every audience at once and end up serving none of them clearly. We set a plain order instead: lead with the mission, back it with impact numbers, then give every portfolio company and CIN member a visible place with context beyond a logo. We built the design system so their team can add companies and publish research without a developer. In 2025 they brought us an updated brand guide, and we worked a second identity through the site with their designer in the Figma file alongside ours.

We plan for SEO in the architecture, before anything is designed. Content platforms get structured for crawlability, clean URL hierarchies, semantic HTML, and fast load times from the first build decision, because those are expensive to retrofit on a site that already publishes a lot. EdTech content has a specific version of this problem. If a blog or resource library that grows every week is slow to crawl or badly organized, it loses organic traffic to competitors writing about the same skills. For Degreed, the blog is where their thinking on skills-first learning reaches HR and L&D buyers, so it had to be easy to find and easy to act on once someone arrived. We rebuilt it inside their existing codebase and content stack, with success stories and demo request calls to action worked into the reading experience instead of stacked on as banners.