Process
Great design doesn’t start in Figma—it starts with context. Our high-fidelity design process is built to uncover what matters most to our clients, translate inspiration into something practical, and deliver designs that are both beautiful and realistic to build and maintain.
Every project begins with collecting existing materials from the client. This might include logos, brand guidelines, color palettes, fonts, past design work, or even just examples of products and websites they admire. These inputs help us understand what’s already working, what needs to evolve, and where there’s room to explore.
Next, we gather external references to broaden the visual conversation. This is where inspiration meets practicality. We look closely at what resonates in the examples clients like—and just as importantly, why.
For instance, a client might be drawn to websites with large, immersive imagery, but if they don’t have access to high-resolution photos or video, that exact style may not be sustainable. Instead, we’ll identify the underlying qualities—layout, typography, spacing, or hierarchy—that can still achieve a similar feel.
One of our favorite tools at this stage is Mobbin, which aggregates real screenshots from hundreds of web and mobile apps and helps ground inspiration in real-world UI patterns.
For larger brand overhauls—or when a client isn’t quite sure what direction they want to take—we often recommend a collaborative workshop phase. These sessions build on the gathered references and allow us to explore a wide range of color schemes, typography, and visual systems together.
We typically work live in Figma, showing how different combinations perform across multiple touchpoints—apps, marketing sites, social media, and more—so clients can see how a direction scales beyond a single screen.
Once we’ve aligned on inputs and inspiration, we move into initial design exploration. This usually includes high-fidelity mockups of one to three key screens, designed to test how the branding, layout, and interaction patterns work together.
This phase is intentionally iterative. We encourage open, honest feedback here—big changes are far easier to make now than later, once designs are more finalized.
After the client approves a direction, we build it out. That means designing additional screens, responsive breakpoints, and edge cases as needed—ensuring the system holds up across real usage scenarios.
As designs mature, we shift into regular progress check-ins. This is where details get sharpened: content hierarchy, micro-interactions, states, and handoff considerations. We also begin aligning closely with development to ensure everything is feasible, efficient, and well-scoped.
Once designs are finalized and approved, we prepare a clean handoff for development—complete with documentation, specs, and any supporting assets needed to build confidently.
High-fidelity design isn’t just about polish. It’s about clarity, collaboration, and making intentional decisions early—so what gets built is thoughtful, scalable, and aligned with the original vision from day one.
Whether you’re looking to design, build, update, or refresh an existing app or website, we can help. Even if we’re not a good fit, we will help point you to somebody who might be.
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