The problem
Recruiting software is bloated. Most platforms bury the actual work of finding candidates under layers of dashboards, filters, and features that recruiting teams never use. Identifyd came to HQ with a different idea: an AI-powered sourcing tool that surfaces the right candidates fast, without the noise.
The challenge was building something powerful enough to compete with enterprise tools while keeping the experience tight enough that a one-person recruiting operation could pick it up in minutes.
What we built
HQ designed and built Identifyd end-to-end, from product strategy through development. The core of the platform is an AI prospect search that takes a role and surfaces ranked candidates with enriched profiles. From there, recruiters can build and manage prospect lists, add candidates to outreach sequences via SMS integration, and track where each person is in the pipeline.

We built the pricing and onboarding flow to match the product’s positioning: a free trial that gets recruiters into the tool without a sales call, and flexible paid plans that scale with team size. The goal was to reduce the friction between “I need to hire someone” and “I have a list of qualified candidates in front of me.”

In a market full of feature bloat, making a powerful AI system feel effortless was the real design challenge. Identifyd does exactly that.









