The problem
Recruiting software is bloated. Most platforms bury the actual work of finding candidates under layers of dashboards, filters, and features that recruiting teams never use. Identifyd came to HQ with a different idea: an AI-powered sourcing tool that surfaces the right candidates fast, without the noise.
The challenge was building something powerful enough to compete with enterprise tools while keeping the experience tight enough that a one-person recruiting operation could pick it up in minutes.
What we built
HQ designed and built Identifyd end-to-end, from product strategy through development. The core of the platform is an AI prospect search that takes a role and surfaces ranked candidates with enriched profiles. From there, recruiters can build and manage prospect lists, add candidates to outreach sequences via SMS integration, and track where each person is in the pipeline.
We built the pricing and onboarding flow to match the product’s positioning: a free trial that gets recruiters into the tool without a sales call, and flexible paid plans that scale with team size. The goal was to reduce the friction between “I need to hire someone” and “I have a list of qualified candidates in front of me.”
In a market full of feature bloat, making a powerful AI system feel effortless was the real design challenge. Identifyd does exactly that.
Matching a reply to a person
Outbound tooling looks simple from the outside. A recruiter writes a message and replies come back. The hard part is that a reply arrives as a phone number and very little else, and the platform has to work out which prospect it belongs to and where they sit in a sequence.
Money works the same way. A recruiter’s credits are spent when a message sends, so a send that fails has to give the credit back, and two sends at once cannot leave the balance wrong. The spend and the send happen in one transaction.
Sequences carry stop handling by default, because opting out of an SMS is a legal requirement rather than a feature. Recruiters connect their own mail server through a setup wizard, so outreach leaves from their domain instead of ours.
More than a search box
Behind the search sit thirty-nine data models, covering everything from prospects and lists through to plans and credits. Around it we built a knowledge base agent that answers questions from Identifyd’s own material. Inbound replies are processed automatically, and bulk SMS sending runs as a background worker instead of tying up the browser.
What it costs
Pricing is public and runs on credits. A free tier gives 15 credits to try it. Starter is $200 a month for 100 credits. Growth is $350 for 200 credits or $500 for 400, and larger teams are quoted. One credit unlocks a candidate, and on Growth a credit also covers the first message sent to them.
