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Parallel workforce planning dashboard

Case Study

Parallel

How HQ helped Parallel build a prototype to raise funding and test their product.

In the details

The highlights

Prototype that helped Parallel raise $4.25M across pre-seed and seed rounds

Investors include Peak Capital, Night Capital, and founders of Spiff, Weave, and Divvy

Dashboard and UI for headcount planning, budget management, and role tracking

From prototype to funded product

Parallel dashboard imagery
Parallel
A page for a software engineer role covers employment details and compensation

The problem

Headcount planning is one of the messiest processes in a growing company. Hiring decisions, compensation data, budget forecasts, and role changes all live in different places, usually a mix of spreadsheets, HRIS exports, and slides built for the last board meeting. By the time someone needs an answer, the data is stale.

Parallel was built to fix that. The idea: a single platform where HR and finance teams can manage workforce planning, budget, and headcount in real time, with the same data in front of everyone who needs it.

The founders needed more than an idea, they needed a product to show investors. They came to HQ.

What we built

Three screens show the dashboard and headcount screens in the Parallel app, plus a listing for a software engineer

HQ designed and built the Parallel prototype from zero. The core product is a dashboard that gives teams a live view of headcount, budget, and open roles, all in one place, no exports required. Role management flows let HR and finance teams make changes to positions, update compensation, and track approvals without jumping between systems.

The Parallel typography system uses SF Pro for its font, moving between light, regular, semibold, and bold weights to differentiate headings and body

The design system was built for clarity under pressure, SF Pro with a clear weight hierarchy so the most important numbers are immediately readable, and a tablet-optimized layout for managers reviewing headcount on the go.

The outcome

Three tablet screens show the flow users follow to make changes to a role

Parallel raised $4.25 million across their pre-seed and seed rounds. Investors included Peak Capital, Night Capital, and founders of Spiff, Weave, and Divvy, teams who had seen what good HR and finance tooling looked like and believed Parallel was building something better.

The Parallel dashboard reviews budget, headcount, and tasks

The prototype HQ built was what got them in the room. It showed investors a real product, not a deck, and gave the founding team something to put in front of early users to validate whether the core workflows actually solved the problem.

Elizabeth Waite

“The way you've handled this is such a testament to why HQ is so damn good.”

Elizabeth Waite

CMO, Collegewise

Randall Bennett

“This team is insanely reliable.”

Randall Bennett

Facebook

Hayden Hill

“These are my favorite vendors.”

Hayden Hill

CMO, Christensen Institute

Austen Allred

“As a way to get to a phenomenal product, hiring this team is the best way to go. Overall we're 1000% pleased.”

Austen Allred

CEO, GauntletAI

Shobin Uralil

“There's no doubt in my mind that we picked the right partner in HQ to help us with this.”

Shobin Uralil

CMO, Lively

Jeff Allen

“If I'm not your happiest customer, I'm willing to fight whoever thinks they are for that title.”

Jeff Allen

CEO, BlueCar

Jerome Paul

“We feel like HQ has been our secret weapon.”

Jerome Paul

CEO, Spiff (acq. by Salesforce)

Let's build together

Whether you're looking to design, build, update, or refresh an existing app or website, we can help. Even if we're not a good fit, we will help point you to somebody who might be.

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